Privacy Policy

Vortex Heating & Cooling is committed to safeguarding your privacy. Contact us at service@vortexacpros.com if you have any questions or problems regarding the use of your Personal Data, and we will gladly assist you.

By using this site and/or our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.

Table of Contents

1. Definitions used in this Policy
2. Data protection principles we follow
3. What rights do you have regarding your Personal Data
4. What Personal Data do we gather about you
5. How we use your Personal Data
6. Who else has access to your Personal Data
7. How we secure your data
8. Information about cookies
9. Contact information

Definitions

Personal Data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – a natural person whose Personal Data is being Processed.
Child – a natural person under 16 years of age.
We/us (either capitalized or not) – Vortex Heating & Cooling

Data Protection Principles

We promise to follow the following data protection principles:

• Processing is lawful, fair, and transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you with information regarding Processing upon request.
• Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
• Processing is done with minimal data. We only gather and process the minimal amount of Personal Data required for any purpose.
• Processing is limited to a time period. We will not store your personal data for longer than needed.
• We will do our best to ensure the accuracy of the data.
• We will do our best to ensure the integrity and confidentiality of data.

Data Subject’s rights

The Data Subject has the following rights:

1. Right to information – meaning you have the right to know whether your Personal Data is being processed; what data is gathered, from where it is obtained, and why and by whom it is processed.
2. Right to access – meaning you have the right to access the data collected from/about you. This includes your right to request and obtain a copy of the Personal Data collected about you.
3. Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
4. Right to erasure – meaning in certain circumstances you can request that your Personal Data be erased from our records.
5. Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
6. Right to object to processing – meaning in certain cases you have the right to object to Processing of your Personal Data, for example, in the case of direct marketing.
7. Right to object to automated Processing – meaning you have the right to object to automated Processing, including profiling, and not to be subject to a decision based solely on automated Processing. This right can be exercised whenever profiling results in legal effects that concern or significantly affect you.
8. Right to data portability – you have the right to obtain your Personal Data in a machine-readable format or if it is feasible, as a direct transfer from one Processor to another.
9. Right to lodge a complaint – in the event that we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled, please contact us.
10. Right for the help of the supervisory authority – meaning you have the right to the help of a supervisory authority and the right to other legal remedies, such as claiming damages.
11. Right to withdraw consent – you have the right to withdraw any given consent for the processing of your Personal Data.

Data we gather

Information you have provided us with
This might be your e-mail address, name, billing address, home address, etc. – mainly information that is necessary for delivering you a product/service or to enhance your customer experience with us. We save the information you provide so you can comment or perform other activities on the website. This information includes, for example, your name and e-mail address.

Information automatically collected about you
This includes information automatically stored by cookies and other session tracking tools. For example, your IP address, your email history (if there is any), etc. This information is used to improve your customer experience. When you use our services or view our website, your activities may be logged.

Information from our partners
We gather information from our trusted partners, with confirmation that they have legal grounds to share it with us. This is either information you have provided them directly with or that they have gathered about you on other legal grounds.

Publicly available information
We might gather information about you that is publicly available.

How we use your Personal Data

We use your Personal Data in order to:

• Provide our service to you. This includes, for example, registering your account; providing you with other products and services you have requested; providing you with promotional items at your request; communicating with you regarding those products and services; communicating and interacting with you; and notifying you of changes to any services.
• enhance your customer experience;
• fulfill an obligation under law or contract;

We use your Personal Data on legitimate grounds and/or with your Consent.

On the grounds of entering into a contract or fulfilling contractual obligations, we process your Personal Data for the following purposes:

• to identify you;
• to provide you with a service or to send/offer you a product;
• to communicate either for sales or invoicing;

On the grounds of legitimate interest, we process your Personal Data for the following purposes:

• to send you personalized offers* (from us);
• to administer and analyze our client base (purchasing behavior and history) in order to improve the quality, variety, and availability of products/ services offered/provided;
• to conduct questionnaires concerning client satisfaction;

As long as you have not informed us otherwise, we consider it in our legitimate interest to offer you products/services that are similar to or the same as your purchasing or browsing history.

With your consent, we process your Personal Data for the following purposes:

• to send you newsletters and campaign offers (from us);
• for other purposes we have asked your consent for;

We process your Personal Data in order to fulfill obligations arising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymize Personal Data gathered and to use any such data. We will use data outside the scope of this Policy only when it is anonymized. We retain your billing information and other information collected about you for as long as needed for accounting purposes or other obligations under the law, but no longer than 7 years.

We may process your Personal Data for additional purposes not mentioned here, provided they are compatible with the original purpose for which the data was collected. To do this, we will ensure that:

• The link between purposes, context, and nature of Personal Data is suitable for further Processing;
• The further Processing would not harm your interests, and
• There would be appropriate safeguards for Processing.

Who else can access your Personal Data?

We do not share your Personal Data with strangers. Personal Data about you is, in some cases, provided to our trusted partners to either enable us to provide the service to you or enhance your customer experience. We share your data with:

Our processing partners:

• Google Analytics
• Google Adwords
• WhatConverts

Our business partners:

• None

Connected third parties:

We only work with processing partners that can ensure an adequate level of protection for your Personal Data. We disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented, or if there are other legal grounds.

How we secure your data

We do our best to keep your Personal Data safe.  We use secure protocols for communication and data transfer (such as HTTPS). We use anonymizing and pseudonymizing where suitable. We monitor our systems for possible vulnerabilities and attacks. We have the WordFence plugin tools installed and maintained on our site to further help protect against intrusions. Keep in mind that, since there are always new entry points intruders discover, 100% protection is not guaranteed.

Even though we try our best, we can not guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.

If you have an account with us, please keep your username and password confidential.

Children

We do not intend to, and do not, knowingly collect information from children. We do not target children with our services.

Cookies and other technologies we use

We use cookies and/or similar technologies to analyze customer behavior, administer the website, track users’ movements, and collect information about users. This is done in order to personalize and enhance your experience with us.

A cookie is a tiny text file stored on your computer. Cookies store information that helps make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Disabling cookies may hinder your use of certain functions.

We use cookies for the following purposes:

• Necessary cookies – these cookies are required to use certain important features on our website, such as logging in. These cookies don’t collect any personal information.
• Functionality cookies – these cookies provide functionality that makes using our service more convenient and enables more personalized features. For example, they might remember your name and email in comment forms, so you don’t have to re-enter this information next time you comment.
• Analytics cookies – these cookies are used to track the use and performance of our website and services
• Advertising cookies – these cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit how often you see an advertisement. They are usually placed on the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and share this information with other organizations, such as advertisers. Often, targeting or advertising cookies are linked to site functionality provided by another organization.

You can remove cookies stored in your computer via your browser settings. Alternatively, you can control some third-party cookies by using a privacy-enhancing platform such as optout.aboutads.info or youronlinechoices.com. For more information about cookies, visit allaboutcookies.org.

This website uses Google Analytics to analyze how visitors use it. Google Analytics uses “cookies”, which are small text files placed on your computer, to collect standard internet log information and visitor behavior information in an anonymous form. Note the deliberate emphasis of anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information on this website.

The anonymous information generated by Google Analytics cookies about your use of this website is transmitted to Google, not Vortex Heating & Cooling. This information is processed to compile statistical reports on website activity for this site only. We use these reports to evaluate aggregate visitor usage so we can optimize content and marketing to better meet your needs.

In summary, your anonymity is safe.

However, embedded content from other providers may track your interaction with our content. For example, if we embed a YouTube video, Google will track your interactions. Similarly, a click on a social “share” button will result in third-party tracking of that activity, such as Facebook, LinkedIn, Twitter, Google+, etc. Unfortunately, there is no way around this if you wish to share content socially or interact with content we have embedded from a 3rd party.

You may set your browser to always block 3rd-party cookies. Content will still work, but no visitor data will be sent to a 3rd-party.

Google has its own Privacy Policy, which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.

Interest-Based Online Advertising and Google Analytics

This section of our Privacy Notice provides details about interest-based online advertising (also called “targeted advertising”, “remarketing”, or “behavioral advertising”), Google Analytics, and your choices with respect to this type of advertising.

We use Google Analytics’ 3rd-party audience data, such as age, gender, and interests, to better understand our customers' behavior and to work with companies that collect information about your online activities to provide advertising tailored to your interests and preferences. For example, you may see certain ads on this website or other websites because we contract with Google and similar companies to target our ads based on information we or they have collected, including information collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt out of your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/. Because those opt-out and preference control pages are specific to the individual browser used to visit it, and because that page is not operated by Vortex Heating & Cooling, we are unable to perform the opt-outs on your behalf.

Contact Information

Vortex Heating & Cooling
8123 Ridge Rd,
Port Richey, Florida 34668

Call: 813-427-9100

Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy.
Last modification was made on Mar 25, 2025.